Colorful New Shoes, Price Changes, and the Road to Competition

The summer sun is high and bright, and June’s newsletter promises change, color, and competition. Learn about our joyful new shoe now available, upcoming price changes, and follow a champion athlete’s journey to compete on the world stage in her SOM shoes.

Joyful New Shoe

The newest addition to our Urban Trekker collection, Joyful Avo, blends texture and cheerful summer tones to a classic walking shoe that brightens every room it enters. From sun-kissed gardens to star-filled nights, this energetic sneaker won't let a little rain stop it from navigating a bustling sidewalk or strolling through a city park. The Joyful Avo comes with black flat laces.

Check out this LIMITED RUN COLOR here.

Prices Increasing July 1st

For over two years, SOM Footwear has absorbed the rising costs of manufacturing in the United States, but like so many other companies, we have had to make the difficult decision to raise our prices. We realize costs are rising for everyone, and we are doing all In our power to implement the smallest increase possible while continuing to ensure the American-made quality and outstanding customer service you’ve come to know and trust.

Prices will change July 1st, so please take advantage now of our current savings storewide until then.

Road to Competition with Mary Beth

Four-time Masters Champion (with six podium appearances) Mary Beth Prodromides qualified for the 2022 World CrossFit Masters Games where she will be competing for her fifth gold medal! The Games are in August, and we have created a Road to Competition page with weekly updates, pictures, and videos showcasing her training in her SOMs to reach the podium once more.

This year, she is competing in her new category: 60-64 age group. She said the challenge is there and real with ferocious women who have the same goal as her. This is what she loves, competing against women who have the same drive as her. There is nothing better to improve what you do day after day.

She has said that her SOMs helped her qualify for the Games, and everyday she trains in them, her feet feel better and better. “I just ran almost 6 miles in my SOMs! Never once did I think about foot pain. That is not how it used to be in other brands.”

To learn more about Mary Beth and see why she chooses SOM “for training and for living,” see her story.

CrossFit Legends Event

We had a great time at the Masters of the Community Legends Qualifier in Colorado Springs! We met so many of you at our booth, helped try on different sizes and styles, and watched athletes compete at the highest level just a few feet away. Who could ask for a better weekend? Thank you to CrossFit Decimate for hosting such an exciting event.

Recent Reviews

Check out what recent fans of SOM are saying, and if you have a chance, leaving a review not only lets us hear from you, but your feedback helps reach new customers as well:

  • "I originally bought these [Trailhead] two years ago for hiking, running, but since, have found that these SOMs excel as a mountain bike shoe. I since have gotten rid of my Five-Ten MTB shoes in favor of these for the superior tow splay and pedal feel. Yet they have enough protection so that I won't sprain my plantar fascia on the pedal or break my toes on rock strikes." -Grace R. of New Britain, PA
  • "I have worn SOM shoes for two years and love them! I ordered these Nutrail Air shoes for my husband. He has bought a foreign made brand similar to the Nutrail Air twice in the last four years... When the SOM Nutrail Air shoes arrived, they fit perfectly! The price was comparable to his old ones. My husband is a man of few words. He said, 'They are a good shoe.' This is considered a compliment!" -C.B.
  • "The Norwood Classic is my third pair since 2015 and another winner. I will remain loyal to SOM!" -M.J.

Previous Blogs

We use our blog to elaborate on questions we receive on a regular basis. Many conversations inspire us to delve deeper into specific topics. Below is a list of our most recent posts. You can find the complete list here.

best cycling shoe


  • Hello, Val. As indicated on our product pages: Due to a broken mold at our sole manufacturer in Missouri, sizes 10.5 and 11 are unavailable until mid-August. Please sign up to be notified when the Men’s 10.5s or 11.5s are back in stock by selecting your size on the desired product model page and clicking the “Notify me when available” button. These two sizes should be available once again in mid-August. Thank you.

  • Hi! Been wearing SOMS for years. Kudos to you for their fit and durability. Please, don’t go hog wild and change the fit: A wide toe box is way better than any of the alternatives. Thank you! Old Man John

    John Lindgren
  • Looking for another pair, but you don’t have my mens 10.5 in anything. Hope your selection improves soon. Cheers!

  • Yay Mary Beth. What an inspiration!!!

    Rick Neubauer

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